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Enhancing Rental Property Marketing with Virtual Tours

Real estate agent giving two clients a virtual tour of a house while sitting in an industrial style loft with big windows.If you own a rental property, you should understand how crucial marketing is to attracting the ideal tenants. You’re losing out on a fantastic opportunity if you still haven’t used virtual tours! Implementing a virtual tour system for prospective tenants can serve as an effective means of acquainting them with the rental properties prior to their physical visit, thereby showcasing what to anticipate. We shall expound upon the advantages of virtual tours in relation to the marketing of rental properties and explicate why each proprietor of such properties ought to capitalize on them in the subsequent paragraphs.

Virtual Tour Basics

Renters can virtually explore a rental home by using a computer-generated simulation called a virtual tour. Unlike photos, which show the property from a restricted angle, virtual tours offer an in-depth, immersive look at every area. Virtual tours also provide potential tenants the chance to see how their furniture will fit into the house and estimate the size of the rooms and other spaces.

Numerous tenants prefer virtual tours of rental houses, according to recent research. More than 70% of renters indicated that they would be ready to rent an apartment without physically seeing it if they could view it online via a 3D virtual tour, by the research compiled by Zumper.

Types of Virtual Tours

Prospective tenants may examine your rental homes from anywhere without physically being there thanks to virtual tours, which offer an immersive experience. Before visiting the property, they will be able to comprehend the area and ascertain whether or not it meets their requirements. Three primary virtual tour formats are available: virtual reality tours 3D virtual tour, and 360-degree virtual tours.

1. 360-degree Virtual Tour: By piecing together multiple photos to generate a single panoramic image, 360-degree virtual tours are produced. With the ability to drag and drop, these tours give prospective tenants a comprehensive overview of a room in a single image. Rental property owners who are new to the realm of virtual tours should strongly consider 360-degree virtual tours due to their affordability and simplicity to create.

2. 3D Virtual Tour: By enabling prospective tenants to virtually traverse the property, a three-dimensional (or “true”) virtual tour provides a higher level of immersion compared to a 360-degree virtual tour. Utilizing specialized software, these excursions are assembled from a collection of numerous photographs taken of a rental property. Three-dimensional virtual excursions are predominantly employed for upscale rental properties as a consequence of the substantial time and effort invested in generating top-notch results.

3. Virtual Reality Tour: The newest and most interesting method of viewing properties is through virtual reality (VR) tours. Potential tenants are afforded the opportunity to virtually traverse the premises, investigating each room, by donning a virtual reality (VR) headset. Virtual reality tours were previously uncommon, but as VR technology becomes more widely available, they are showing up more frequently.

The Benefits of Using Virtual Tours

After discussing the fundamentals of virtual tours, let’s look at some advantages for marketing your rental property with them.

Convenience. Virtual tours are extremely convenient, which is their main advantage. Visitors to your rental properties can take tours without having to interrupt their workdays or leave their homes. Particularly advantageous is this service for international or out-of-state renters who need to schedule a visit to personally inspect the premises.

24/7 Availability. Virtual excursions are accessible around-the-clock and every day of the week. This implies that prospective renters won’t have to force themselves to fit around your availability in order to view your rental properties on their time.

Increased Online Engagement. It has been demonstrated that virtual tours also enhance engagement. The SEO, or online presence, of your rental property in search engines can be enhanced via virtual tours. Supplementing your property listing with a virtual tour is an excellent way to increase your search engine ranking and provide Google with fresh content.

How to Optimize Your Virtual Tours

Now that you are aware of the advantages of virtual tours, the following advice will assist you in maximizing their use:

Quality Matters. Quality is everything when it comes to virtual tours; use high-quality images and videos, and limit the use of low-resolution or blurry photographs. Make sure your virtual tour content is of high quality so that prospective tenants can clearly see your rental properties.

Include a Call to Action. Towards the end of your virtual tour, incorporate a call to action (CTA). A call to action (CTA) is a phrase or button that nudges prospective tenants to do the next action, such calling you for a showing or asking for further details. Potential renters can take action and get closer to signing a lease by including a call to action.

Virtual tours enable you to give prospective tenants a sense of your rental properties without requiring them to make an in-person visit. There has never been a better opportunity to begin incorporating virtual tours into your rental property marketing than right now. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.

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